#LookGoodTonicSeries

Lips Unsealed. Be Known.

Lips unsealed.

Mouth wide opened.

Now, you are ready to blow your trumpet.

Congratulations on exiting from your closet and putting an end to the lockdown of your achievements and unique selling propositions.

That said, reputation management is not a walk in the park.

It takes continuous and consistent communication and messaging. Managing one’s reputation takes nurturing. It takes planning and strategic thinking. It takes time and energy.

But let’s start from the basic and lay the foundation:

The first tool I want to introduce to you is a professional profile. As a professional, you can put your best foot forward with your professional profile.
Professional profile is multipurpose.

Beyond using it on your social media accounts, especially LinkedIn, you can stand out among the sea of job applicants by including a well written professional profile, in addition to your CV, when you apply for a job.

Not every applicant will do that. Hence, you’d standout.

When your personal profile is published online, you dictate to a large extent what people (especially prospective employers and clients) would see about you when your name is googled.

People may read about you before meeting you in person. That’s the new normal. So, take advantage of that to shape people’s perception of you.

Your main profile should be about 200words. Then, ensure that you tweak your profile differently on different platforms in order to give the search engine an opportunity to pick up the different variants.

Also ensure that you write your profile in third person. The search engine considers profiles written that way as more credible to be included in search results.

For example, instead of writing: “I am a media strategist and PR professional with decades of experience in the media industry…..”

Consider writing it this way: “Samuel O. Adeyemi is a media strategist and PR professional with decades of experience in the media industry……”

The second example is the better way of writing your profile online because it ranks better on search engines, which will help your reputation.

Let your written profiles vary in length and content, depending on the platforms where it will be posted.

While writing your profile, include the best and most interesting details of your professional career. Leave the other less interesting details for your memoirs.

A profile is not the place to tell the world about the fifty years of your existence.

Simply give the most important details that will improve your reputation and ensure that it is updated often.

Before attempting to draft or redraft your profile, you need to take a mental flight back in time and collate your achievements and strengths.

Conduct a SWOT analysis on yourself.

SWOT means Strength, Weakness, Opportunity and Threat. In doing a SWOT analysis, you must be truthful to yourself in order to get the best out of the exercise.

If you are entirely truthful when applying the SWOT analysis on yourself, how you manage this revealed information will either make or mar your career or business.

Join me in the next class.

Thank you.

P.S. Order the bestseller, LOOK REALLY GOOD…How to make money and increase your influence with an excellent reputation. Order from Amazon here or from Paystack here.

© 2020 Samuel O. Adeyemi. All rights reserved.
Samuel is the Lead Strategist at Media DNA, an award-winning PR and Marketing Communication firm.